Marketing experts and agencies often recommend that small businesses spend between 7 and 8 percent of their gross revenues on marketing. And, according to a study, small businesses tend to follow this rule, spending between 3 and 5 percent. In the simplest terms, your marketing budget should be a percentage of your revenue. A common rule of thumb is that B2B companies should spend between 2 and 5% of their revenue on marketing.
So what's the average marketing budget for small businesses? It depends on income. Your marketing budget should be a percentage of your revenue. A common rule of thumb is that B2B companies should spend between 2% and 5% of their revenue on marketing. For B2C companies, the proportion is usually higher, between 5% and 10%.Marketing is the door through which the target market connects with your services or products.
Operating on a limited marketing budget is like running your car smoke-free and waiting to reach your destination. It can fail your growth goals faster than Usain Bolt can complete a 100-meter race. You need a significant budget for your marketing campaigns to effectively compete with other players in your industry and increase sales. A few decades ago, small business marketing was based primarily on outbound marketing, such as newspapers.
With the expansion of channels, marketing costs have increased as digital platforms open new frontiers that require data-driven approaches and emerging tools based on artificial intelligence. It turns out that there is a specific tool based on artificial intelligence that can help you reduce your digital marketing costs and, at the same time, achieve optimal and desirable results. When it comes to numbers, there is no single advertising budget for small businesses that is valid in all areas. The numbers vary by industry, also taking into account marketing due diligence.
Therefore, there is no exact number that can report on the spending of companies on marketing. We recommend that you follow the proven 5% rule, that is, that you dedicate 5% of your income to your marketing budget. However, the 5% mentioned above is a single approach that may or may not be suitable for all companies. The digital space is full of marketing channels.
When allocating your marketing budget, consider which channel will have the highest return on investment (ROI). As we said, the marketing budget is a percentage of a company's total budget that is dedicated to personalized communications for the target market. But let's break it down even more to understand what it's made of. Below is a marketing budget breakdown showing the expenses you should expect when planning your marketing budget.
Keep reading because we will analyze the average marketing budget of small businesses, as suggested by experts from the main sectors. The success of a small business depends on the owner's ability to effectively market their products and services. You have a great product and great customer service. However, your target market doesn't know that your brand exists. Will you achieve your strategic objectives (profits and capital growth)? Marketing gets your brand's message out to potential customers and encourages them to test your offers.
A good marketing budget can help you compete with well-known companies for a share of the market. Your potential customers will instantly recognize your brand efforts if you execute your marketing strategy well. In other words, a well-executed marketing strategy and a sizable budget can turn potential customers into brand evangelists. Keep reading because, in the next section, we'll recommend the best tool for limiting the average marketing budget of small businesses. When you launch a small business, there are a million different tasks to do.
One of the most important and overlooked tasks is marketing. After all, how will your target customers know that your brand exists if you don't spread the word? Follow the best practices (mentioned below), especially when creating a good marketing budget for your company. Create a marketing strategy before embarking on the budget part. A marketing strategy acts as a guidance model. To spend in a way that guarantees strong returns, you need a plan. Just because you can't afford to spend that much now doesn't mean you won't invest more during profitable periods.
Your marketing strategy is comprised of several components. If you remember the Ansoff matrix, you will realize the importance of market penetration, product development and much more, which should depend on your objectives to achieve growth. Basically, objectives are the results you want to achieve with your marketing efforts. Obviously, the ultimate goal of all marketing is to increase sales.
But you need to be more specific to achieve a profitable strategy. A practical example of a goal could be to attract traffic to your company's website or increase user engagement rates in social media posts. Your target audience is the people you intend to convert into customers and brand promoters through your marketing. Distribution is the channel through which you promote your brand in the target market. In the past, distribution was mainly done through outbound marketing (that is, nowadays, it's more cost-effective for small businesses to advertise online).
There are many ways to advertise online, from buying ads to investing in social media marketing (SMM) and search engine marketing (SEM). A thorough understanding of your target audience can help you select the best and worst performing distribution platforms. Your marketing objectives must be measurable. This is where analytics come into play.
A solid marketing strategy takes advantage of data-driven tools, such as Google Analytics, to measure returns in relation to established objectives. Analytics can help you narrow down the areas of your marketing efforts that are successful or unsuccessful. In short, analytics answers the what, why and how of your marketing. In addition, describe your general plan and the tactics you will use to achieve your goals.
To know the average marketing budget of small businesses, you need to dig deep into your data for information. In other words, you need a smart tool like PPC Signal. PPC Signal uses machine learning and artificial intelligence technologies to provide a management experience that perfectly combines automation and human intervention. What's more, the AI-powered tool allows you to pay attention to changes, trends, outliers, and other significant events, instead of worrying about every small fluctuation. Every change that PPC Signal discovers comes in the form of practical information ready to be unpacked.
And these “signals” appear on the main dashboard of the tool, as shown below. PPC Signal is one of the tried and tested tools you can use to get a very high return on your current marketing budget. The PPC signal warns of a drop in conversions and an increase in the cost per conversion. If the campaign (above) is left to run for a long time, it can suffer massive losses.
Cost per conversion is one of the metrics you should keep an eye on because it can drain your budget. Take a look at the screenshot below. You can filter the results by selecting the metrics you want on the left side of the window. In other words, you'll access a graph that will provide you with high-level information about the anomaly detected by the PPC signal.
Therefore, having a detailed analysis of your signals will always lead you to monitor and control your campaigns with great control. You can take timely steps to solve campaign problems and save a lot of money for yourself and your customers. Investing between 20 and 25% of the total budget in marketing for young companies will be a good figure to start with marketing strategies. The percentage mentioned above is considered sufficient to create significant brand recognition and convert potential customers into paying customers and promoters.
of the brand. Small businesses need a good marketing budget to compete on equal terms with enterprise-scale brands. As we said, marketing is the door through which the target market connects with your services or products. You need a significant budget for your marketing campaigns to compete effectively with other players in your industry.
So what's the average marketing budget for small businesses? Your marketing budget should be a percentage of your revenue. A common rule of thumb is that B2B companies should spend between 2% and 5% of their revenue on marketing. For B2C companies, the proportion is usually higher (between 5% and 10%). With the expansion of channels, marketing costs have increased, as digital marketing opens many doors that require data-based approaches and emerging tools based on artificial intelligence. Turns out there's a specific AI-based tool that can help you reduce digital marketing costs and, at the same time, generate an incredibly high return on investment (ROI).
The name of the tool is PPC Signal. PPC Signal is the leading AI-based application built from the ground up to mitigate the complexities associated with configuring marketing campaign budgets for optimal results. It uses advanced algorithms and machine learning to automatically detect opportunities and risks in your overall marketing strategy, including budgeting. No matter how complex or paralyzing your data is, PPC Signal provides practical observations on the positive and negative changes that occur in your marketing campaigns.
We'll help get your ad to the right person, at the right time. We will discover useful information for you. Now you can do more in less time. The PPCExpo keyword planner will help you align your keywords with customer intent.
Frequent audits will help you optimize your PPC campaign for it to be successful. Visualizations allow you to instantly capture the information hidden in your numbers. Calculate the number of combinations in your PPC campaign. Optimize SEO with related keywords to unlock hidden opportunities, increase relevance and improve visibility.
Stay ahead of the curve in search rankings with strategic connections. Learn how and where to advertise your company. Strategically publicize your company by taking advantage of online platforms such as social networks and Google Ads to achieve greater reach. Learn more about the keywords that companies use to increase visibility, segmented engagement, and improve search rankings. A marketing budget is an estimate of how much money a company plans to spend on marketing its products or services over a given period, such as a year.
As you better manage your marketing budget, the best investments you'll make will include analysis tools and marketing automation solutions that help you analyze overall marketing performance and streamline repetitive tasks. Your marketing budget is informed and dictated by your marketing strategy, which should determine your company's objectives, customer base, niche market, brand, and preferences. Over the past year, marketers reported 10.4% growth in their marketing spending, twice as much as a year ago. However, understanding your market and competition can help you learn how to better market your products and services.
While the average marketing budget of small businesses can amount to almost 50% of the total budget, you shouldn't let that determine your company's budget. Many small business marketing budget statistics, such as those from The CMO Survey, provide a very broad view of how companies of different sizes and categories spend their hard-earned money on marketing. Part of being a successful business owner or seller is knowing how to set a marketing budget for a small business and stick to it. Some examples of marketing objectives could be to attract traffic to your company's website or increase engagement rates in social media posts.
So how much should you spend on marketing? Let's discuss how to create a marketing budget for small businesses to avoid overspending on marketing this year. If you're not sure which budgeting strategy is right for you, you can create an example of a small business marketing budget for both options and compare them to get an idea of the different ways in which you can allocate your marketing expenses. According to the U.S. Small Business Association.
In the US, B2C companies should spend slightly more on marketing than B2B companies.
