Whether you're a small start-up or a large corporation, having a full marketing team at your disposal can help you grow your brand and ultimately achieve your business goals. In conclusion, seeking outside help from a marketing agency is a great option for a struggling small business. It's a worthwhile investment that can alleviate capacity issues so that owners can meet their marketing objectives. A marketing agency is likely to help your company succeed. However, it may not increase your income as much as expected.
It may not increase your income at all. Small business marketing agencies have the knowledge, skills, and experience to design, implement, monitor, measure and maximize their digital marketing efforts. However, you simply won't have access to the same high-level marketing that you would get with a full-service small business marketing agency. A good marketing agency will know your sales process and integrate their marketing with your sales team.
Marketing helps people see your value, which means it can differentiate your business from others in your market. This is very important considering that nearly half of American small business owners manage marketing on their own and often spend less than two hours a week doing it. If your marketing results have been unpredictable, you may have concluded that inbound marketing doesn't work for your company. Undoubtedly, marketing has evolved since the era of Mad Men, but it's still part of the foundation on which modern marketing companies are built.
A marketing agency can help you create your small business marketing plan, set goals, and find new customers. When you hire a marketing agency, not only are you attracting people, but you're also gaining years of experience and knowledge about what your company must do to succeed. A marketing agency can help point you in the right direction in the initial discovery phase of your marketing plan. According to small business marketing statistics shared by Fundera, 20 percent of small businesses don't use digital marketing at all.
A small business marketing agency will provide you with the information you need to evaluate your marketing plan, analyze your strengths and weaknesses, and take corrective action. An agency can bring years of experience and lessons learned to develop a solid marketing process, from revisiting a target audience to studying market trends and creating the right materials to achieve the best reach. An accredited marketing agency knows the ins and outs of digital marketing and will provide you with realistic deadlines for expecting results.
