Whether you're a small or medium-sized business (SMB) or a large company, your marketing budget is a crucial part of earning revenue. Different types of marketing agencies have unique pricing models, but it can be difficult to find a quote online. Growth marketing agencies typically charge an hourly rate based on the size of the job and the number of services they offer. If you're thinking about hiring a marketing agency to promote your business, you're probably wondering how much you can expect to pay. Samantha, a certified Inbound and HubSpot marketer, is the social media director at InTouch Marketing.
Outsourcing to a marketing agency is also a great way to save valuable time and effort, allowing you to focus on what's really important to your business. However, it's nearly impossible for a single person to perform all the functions necessary to implement a marketing plan that adds value to your business. Working with an experienced digital marketing agency will save your small business money and time, and connect you with the right team to turn your goals into reality. While your marketing manager will likely have extensive experience overseeing a marketing plan, that person probably doesn't have the time or experience to implement all aspects of your plan. Marketing agencies can help you with all aspects of combined marketing, from creating an effective marketing strategy and monitoring the performance of your marketing activities, to creating marketing campaigns and managing your social media accounts.
Marketing agencies help their clients plan, implement and manage their marketing activities to achieve their business objectives. Compare the expenses of hiring an agency with what it costs to hire an internal employee to carry out marketing tasks. Honestly, working with an agency isn't right for every company; some companies may benefit more from hiring a dedicated marketing employee or an in-house team. You know you need marketing help, but you also know that hiring an entire marketing team isn't financially viable. While many marketing agencies are willing to work with any company, you may be looking for an agency that specializes in your industry.
It's difficult to find pricing for marketing agencies because each agency offers different customizable services and each client has different needs.